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The Miss America Organization Announces New Partnership with EcoTools®
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May 15, 2017
Category: Press

The Miss America Organization Announces New Partnership with EcoTools®

Atlantic City, NJ (February 21, 2017) – The Miss America Organization announced today its new relationship with EcoTools, a brand from Paris Presents Incorporated, which offers a full collection of cosmetic accessories featuring beautiful, cruelty-free, recyclable materials. As an official sponsor, EcoTools will serve as the exclusive provider of cosmetic accessories to the Miss America Organization.

“We are so pleased to welcome EcoTools into the Miss America family,” said Josh Randle, MAO's COO. “The EcoTools collection of cosmetic accessories is second to none, and we look forward to working hand-in-hand with Miss America 2017, Savvy Shields, and EcoTools to promote our mutual mission of empowering young women everywhere to look and live beautifully.”

For 2017 – the brand’s 10th anniversary year and second year for the #MyTrueBeauty campaign – EcoTools is hitting the road for a cross-country tour to inspire women to be their best selves and help take the intimidation out of makeup application.

“EcoTools is dedicated to creating an encouraging platform for women to embrace their true beauty and ultimately help make a more beautiful world around them,” said Stacey Ramstedt, Senior Director of Marketing at Paris Presents Incorporated. “Being able to work with Savvy Shields this year is an incredible opportunity for us, especially given what the Miss America Organization represents and the inspiration they, along with Savvy, provide to women each and every day.”

As part of its 10 year milestone, EcoTools unveiled its New Modern Eco Collection, featuring a gorgeous rebranding and new product innovation across all of its hair, bath & spa, and makeup application categories with a bold, fresh, and contemporary look. The collection is available at your local mass merchandiser or drugstore.

The Miss America Organization, headquartered in Atlantic City, New Jersey, is the nation's largest provider of scholarship assistance to women. Miss America will celebrate its 97th anniversary with “The 2018 Miss America Competition” in Atlantic City’s Boardwalk Hall on SUNDAY, SEPTEMBER 10 (9:00 – 11:00p.m. /ET) on the ABC Television Network.


About EcoTools®
EcoTools helps women around the world look beautiful and live beautifully. For 2017 – the brand’s 10th anniversary year and second year for the #MyTrueBeauty campaign – EcoTools is hitting the road for a cross-country tour to inspire women to be their best selves and help take the intimidation out of makeup application. EcoTools, a brand from Paris Presents Incorporated, offers the tools, tutorials, and tips so she can be her best, beautiful self. The EcoTools collection of cosmetic accessories, hairbrushes, brush-cleansing products, and bath and body products features renewable, animal-cruelty-free, and recyclable materials. More information available at www.ecotools.com.

About The Miss America Organization
The Miss America Organization, a 501(c)4 non-profit organization, is the nation’s leading advocate for women’s education and the largest provider of scholarship assistance to young women in the United States, awarding millions of dollars annually. The Miss America Organization is comprised of 52 licensed organizations, including all 50 states, Washington, D.C., and Puerto Rico. Miss America contestants contribute tens of thousands of community service hours annually and have raised over $15 million for Children’s Miracle Network Hospitals and Miss America scholarships since 2007. For more information, visit www.MissAmerica.org.

Category: Press