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Vanessa Hudgens and EcoTools® Team Up to Inspire and Empower Women with the 2017 #MyTrueBeauty Campaign
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Jun 15, 2017
Category: Press

Vanessa Hudgens and EcoTools® Team Up to Inspire and Empower Women with the 2017 #MyTrueBeauty Campaign

Campaign Kicks Off Cross-Country Mobile Tour to Celebrate Beauty & Continues Support of Advancing Girls’ Education

GURNEE, ILL., March 8, 2017 – Actress Vanessa Hudgens and beauty accessory brand EcoTools are all about inspiring women to be their best selves. And today – in celebration of International Women’s Day – marks the official announcement of the 2017 #MyTrueBeauty campaign: an eight week mobile tour to help women around the country take the intimidation out of makeup application and embrace all beauty.

“I am thrilled to collaborate with EcoTools to bring more awareness to the amazing #MyTrueBeauty campaign, which is all about having the confidence to live in your own beauty, love who you are, and make a beautiful impact on the world,” said Hudgens. “I love trying new looks and styles, but knowing where to start can be overwhelming. The #MyTrueBeauty tour aims to help women make their beauty routines more approachable and have fun with their look.”

During tour stops, guests can explore the New Modern Eco collection and learn about the key areas of makeup application – base, eyes, finish – with guidance from makeup artists and product experts.

As part of the campaign and in continuation of its collaboration with Glamour’s global philanthropic initiative, The Girl Project, EcoTools is contributing a second-annual $100,000 donation to the organization and releasing three limited edition brush sets:

  • Prepped for Change: tools and brushes for every step to create a beautiful base, including a facial scrubber to cleanse, a skin perfecting brush to apply moisturizers and creams, and concealer, foundation and powder brushes for a flawless complexion
  • Eye Am Courageous: achieve eye-catching looks with the flat liner, round shadow, define crease and micro blending brushes plus the detailer tweezers, brow stencil and groomer define the face with bold brows
  • Glow For It: make your whole look dazzle with the eye shadow and shading brushes, pointed concealer and angled powder brushes, highlighting fan and mini mirror to keep glowing on-the-go

With the launch of the sets, EcoTools is striving to empower women all around the world to unlock their best potential.

The Girl Project is Glamour’s commitment to support girls’ education in partnership with U.S. and international charities. The initiative is dedicated to providing girls with the tools they need to finish their education by taking on the big issues that keep girls out of school, such as poverty, bullying, teenage pregnancy and gender-based violence.

“Beauty is born from confidence, and confidence stems from education, big dreams and people along the way who believe in you," said Cindi Leive, Editor-in-Chief of Glamour. “EcoTools' generous $100,000 donation to The Girl Project will go a long way to support more time in classrooms for girls around the world to learn what their bright futures can achieve. We’re grateful to have EcoTools as a continued partner in this mission.”

For 10 years, EcoTools has always believed in the power of beauty inside and out, and has offered innovative natural beauty accessories designed to benefit today’s women and the environment around her. The brand prides itself on its support of women’s empowerment and roots in earth-conscious beauty products.

“The essence of the #MyTrueBeauty campaign is to help women embrace and celebrate beauty and confidence in themselves and one another,” said Stacey Ramstedt, Senior Director of Marketing at Paris Presents Incorporated. “Our work with Vanessa Hudgens and The Girl Project continue to drive beauty through every definition, and this year’s mobile tour will allow EcoTools fans and friends to continue to explore their own beauty and potential."

The #MyTrueBeauty tour kicks off in New York City on April 18 and goes to different cities all over the country, including Atlanta, Dallas and Chicago among others. Stops will feature five minute mini-makeovers, brush education, photo opportunities and beauty tutorials. Fans will also have the chance to connect with EcoTools beauty ambassador, Miss America 2017 Savvy Shields and social ambassador, Alex Garza in select cities.

Follow along via #MyTrueBeauty and EcoTools social channels (@ecotools) for all the tour happenings and visit EcoTools.com/get-inspired to learn more and find a stop near you.

About EcoTools®
EcoTools helps women reveal their true beauty. Helping women look beautiful and live beautifully is what EcoTools, a brand from Paris Presents Incorporated, is all about. EcoTools offers the tools, tutorials and tips so she can be her best, beautiful self. The EcoTools collection of cosmetic accessories, hair brushes, brush cleansing products and bath and body products features renewable, animal cruelty-free and recyclable materials and is 100 percent vegan and PETA certified. In a continued effort to give back, EcoTools donates to organizations that represent a blend of green living and beauty. More information available at www.ecotools.com

About The Girl Project
Educating and empowering girls is the key to changing the world. When girls have access to education, they can escape child marriage, lead healthier lives, lift their families out of poverty and invigorate their communities. That’s why, in 2014, Glamour launched The Girl Project — a philanthropic initiative that aims to unleash the vast economic and social power of girls by providing access to quality secondary education. Through non-profit partners, CARE, Girls Inc., Communities in Schools, Plan International USA, She’s the First, and The Lower Eastside Girls Club, The Girl Project works in over 120 countries to give girls the tools they need to succeed — like scholarships, mentorship programs, safe transportation to school, and training for the professional world. By the end of 2020, The Girl Project will directly impact 50,000 girls, transforming their lives and helping them reach their full potential.

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Category: Press